Branding is your business identity. It's the way your clients differentiate you from your competition. It's not just your logo, colours, style and typeface, it's your message and company values too, this plain speaking, jargon-less guide covers:
The secret of scanning
How to keep it simple
Brand personalities the pro's use
Brand personalities for those in the wellness industry
How to use headlines that work
How to find your colours
Colour palettes made for you
The lowdown on logos (wellness specific)
Logos: the good, the bad and the ugle
6 top tips on how to create a logo yourself
Fonts and what they tell your customer about you
How to match fonts with each other
Secret websites you didn't know existed that can really help you! 
 
This book comes in the form of a downloadable ebook and is fully copyrighted and not for resale.